The Baker Program in Real Estate is pleased to welcome NAREIM President and CEO Gunnar Branson to campus. NAREIM, the National Association of Real Estate Investment Managers provides a forum for US-based managers to discuss and refine their strategies and best practices through a comprehensive set of conferences, meetings, publications, and various events. Branson will be sharing his experience and thoughts on real estate trends with graduate students in the weekly Distinguished Speaker Series.
Branson brings a unique perspective to the real estate investment conversation. He is known to question the status quo thinking of the industry, such as the fear of tenant shrinkage and space utilization as in “Moore’s Law of Real Estate,” and the idea that renting space is primarily renting square footage, when in fact, from the standpoint of customers, it may primarily be for other reasons: the specific location, access to nearby amenities, the ease in which the space can be utilized for their purpose, etc.